First Lather Cooling is a Lather Booster and Slickness Enhancer and is used after wetting the face or after a shower. The convenient roll-up bottle makes an easy non-messy application. It is intended to be used before applying your shave soap or shave cream to boost the lather and add slickness for a better shave experience. It also provides increased protection which helps with irritation. This product can be used on other areas of the body as well. This newest version of First Lather comes in unscented like the original, but has a cooling blend that adds a cooling sensation to your shave. Like all ETHOS Grooming Essential products, the First Lather contains the EOS Complex and other skin-beneficial ingredients including natural butters and oils.
Take off the top cap and the protective clear plastic cover and twist the bottom to roll up the product. Before applying your shave soap, rub the product across the sections of the face you intend to shave, then with either your hands or a damp soft shave brush work it in until you see a tiny bit of lather show. Then lather your regular shave soap or shave cream right over it. It can be applied before any pass WTG, XTG or ATG. Like Shave Soap it is recommended that you leave the top off for at least 6 hrs after use.