About Us

Vision spawns a dream. Passion inspires the quest. Diversity offers selection. Nature bestows the gifts. Innovation seeks answers. Technology offers solutions.

ETHOS is a pioneering brand developed for users who care about the products they put on their bodies.

ETHOS utilizes research and development along with organic and modern chemistry blending the finest grades of certified organic ingredients, while also using scientifically advanced environmentally friendly active ingredients creating innovative formulas to cleanse, nourish, preserve and protect the essential overall wellness of the skin, hair, and body.

ETHOS is inspired and dedicated to bringing enthusiasm and truthful knowledge to its customers, which include the wet shaving community, barbershops, salons, spas, vendors and boutiques. ETHOS is committed to never stopping the pursuit of better solutions and maintaining the standards that were set from day one.

Discover Diversity

Somewhere in the world there’s a beautiful solution for every skin type that transcends ethnicity and gender. ETHOS is committed to developing products and making the brand known for being a product for all people! Also, the words Grooming Essentials refer to the fact that ETHOS will offer Shaving products, Skincare, Body care and Hair care products to satisfy all your daily-grooming rituals.

ETHOS thinks global

It is my blueprint for sourcing many of the earth’s habitats and cultural communities. I continue to learn more about the native understanding of the indigenous ingredients cultivated from that region and how they blend them into age-old remedies that have been practiced and passed on through generations. I also research the latest in man made technically advanced, environmentally friendly ingredients again sourced globally.

I combine my many years of experience as a product developer along with the knowledge I’ve gained from studying the world’s communities and their home grown wisdom to take many of the world’s indigenous ingredients that are native to their countries and blend them with new-age science and transform them into results oriented formulations that reflect needs of every diverse skin and hair type.


Nourishing fruit butters from Africa, soothing seaweed from the oceans, healing herbs from the rainforests, beneficial and precious oils from India, citrus oils from Italy, vitamin enriched fruits from the islands, lavender and Sunflower seed oil from France, teas from Asia. Nature’s offerings gathered from around the globe infused into our distinct formulations make it easy to offer our clients - the best of all worlds.

The ETHOS Collections

The essence of each ETHOS Grooming Essentials collection has been inspired by the world’s countries’ unique cultures, Regions, Cities, Neighborhood’s, Communities, Businesses, Fashion Trends and Emotional Memories to create each collection. For example, some collections are totally focused on the indigenous ingredients found in different countries and cultures, while others may be influenced by a trendy NYC or Paris aroma boutique or about the ethos of the barbershop or a day at the beach.

The Customs Collection is all about doing custom work to personalize a product for a customer. If you need unscented products because of an allergy or sensitivities, then the Pure Collection is what you want to select. There will be more ETHOS Collections and products within those new collections added continually moving forward .

An identifiable aroma category is assigned to each ETHOS Grooming Essentials Collection. It is my hope that this will make the customers’ shopping experience easier for them to find the type of scent they are looking for without clicking on every product on the website. A couple of examples are, let’s say you are looking for a Citrus forward scent then look no further than the Agrume Collection. Want something tropical or beachy then the Island Collection is where you’ll find those aromas. Unscented, then the Pure Collection is what you would choose.

ETHOS Collections


ETHOS Grooming Essentials is committed to:

  • Continuous sourcing the earth's habitats for the highest quality natural and organic skin beneficial and aroma ingredients along with environmentally friendly and safe man made active ingredients.
  • Investing time and continuous energy into ongoing research and development to insure original forward thinking formulations.

  • Listening and responding to the input, feedback and requests of our customers.

  • Transparency and non deceptive marketing practices.
  • Customer service and support.

ETHOS Grooming Essentials Aroma Profile

In an effort to bring our customers a diversity of Aromas in all our grooming products I believe in the practice of Aromatherapy and Aromachology and use both when developing scents for ETHOS products.


The practice of holistic healing treatments using natural plant extracts to promote health and well being, also referred to as essential oil therapy. Aromatherapy uses aromatic essential oils medicinally to improve the health of the body, mind, and spirit. It enhances both physical and emotional health. Aromatherapy in relation to how a person feels or reacts after smelling an Essential oil is more generalized. So, in an effort to explain the difference between Aromatherapy and Aromachology lets use Peppermint Essential oil for example. Aromatherapy will kind of dictate what you will feel when smelling Peppermint oil. It will use words like Awakening, Stimulating, Energizing and Refreshing are some common ones.


Aromachology states different wearers feelings induced by odor are thought to have unique physiological and psychological responses to scents. Using Peppermint Essential oil again as an example, an individual may be taken back to Christmas time and candy canes hanging from the Christmas tree or eating a Peppermint Patty while sitting on a bleacher watching a baseball game. So, with Aromachology there is a connection to evoking memories and feelings like emotions relaxation, exhilaration, sensuality, happiness and well-being brought about by odors stimulating the olfactory pathways in the brain and, in particular, the limbic system. Aromatherapy can also give you some of the same connections so that is why ETHOS believes in the practice of both Aromatherapy and Aromachology and uses both when developing scents for our products.

ETHOS scent development for its products uses many different Essential oils, Absolutes, Aromatic blends, Isolates, Exudates such as Natural Resins like Agarwood. For example, Aroma Chemicals both naturally derived and man made, Distillates like Sandalwood, Rosewood & Sandalwood wood chips along with Vanilla and Tonka beans to name a few.

Hydrosols and Floral waters, Fragrant Plant extracts and Volatile concentrates are also used and sometimes mixed with both Essential oils or Aromatics to achieve and compose the desired scents. At ETHOS we don’t limit ourselves, in an effort to offer our customers a diverse selection of aromas from very simple one-note scents to complex aromas and everything in between. Our goal is to please our customer's olfactory senses.

Very much like musical notes make up a song and various shades of colors turn into a painting, fragrance notes are necessary to make an aroma for a products like Shave Soap, Aftershave, Cologne, EDP, Skin care, bath, body & hair products. Overall, there are three note scales that, when blended together, create the aromas fragrant accord. Each of these levels has its own primary purpose.

Top Notes

Also sometimes referred to as the opening notes or head notes, the top notes of a fragrance are generally the lightest and most volatile of all the notes. They are recognized immediately upon application and the first impression of an aroma in a product. The top notes are also the first to fade given their light molecular structure, but this does not mean they aren’t of utmost importance and in some cases, you may want to have them continue to be detected for the entire longevity of the scent. This is not always possible, but things can be done to help extend life of the top note in a scent. It’s also important that the top note smoothly transitions into what is referred to the heart or middle note of the fragrance. Some common top notes include citrus and fruit notes alone with some herbal notes. Some examples include Grapefruit, lemon, Lime, Orange, Rose, Basil and Clary sage and some Berry notes to name a few.

Middle Notes

The middle notes or often referred to as the heart notes, begin to emerge once the top notes start to evaporate. The middle notes are considered the heart of the fragrance and in some cases, it’s their job to try and retain some of the top notes while introducing new notes to deepen the olfactory experience. They usually last longer than the top notes and have a strong influence on the base notes to come and are sometimes referred to as the buffer for the base notes that may not smell as pleasant if they were on their own. An aroma’s heart generally is well rounded and usually makes up about 60 to 70% of a particular fragrance. Middle notes are often full-bodied Aromatic notes of oils such as Jasmine, Neroli, Ylang –Ylang, Pine, Lemongrass, Lavender, Cardamom and sometimes spicy notes like Black Pepper, Cinnamon and Nutmeg.

Base Notes

The base notes form the foundation of the fragrance and help to boost all the lighter notes and are the final fragrance notes that appear and add depth and resonance. The base notes are typically associated with the dry down and very rich and heavier with longer lasting notes that work together and mingle with the middle notes to create the full body of the fragrance. Also, since they sink into your skin deeper, their scent lasts the longest. The job of the base notes is to provide the lasting impression and often linger on the skin for hours after the top notes have dissipated. Common fragrance base notes include Cedarwood, Sandalwood, Vanilla, Amber, Patchouli, Oakmoss and Musk.

Many believe that without the combination of the three levels of notes, a fragrance just wouldn’t be aromatically appealing but that is proven to be not always true. For example, a single note of pure Lavender or Sandalwood can create a beautiful aroma. The same can be said for a two-note scent where just a middle note and top note or middle and base note are combined. ETHOS keeps an open mind when developing a scent for one of our products.

NOTE: ETHOS infuses certified natural ingredients in our formulas and from time to time there may be a slight variation in the color or scent of the products due to the differences in batch to batch. This does not affect product performance or freshness, it’s just nature.